Factors Influencing the Intention to Purchase Electric Cars in Jabodetabek

Abstract

Background. Electric cars are considered a strategic solution to reduce dependence on fossil fuels and mitigate carbon emissions. Although Indonesia has significant automotive market potential, the adoption rate of electric cars remains relatively low, particularly in the Greater Jakarta (Jabodetabek) area.

Purpose. This study aimed to examine the key determinants influencing consumers’ purchase intention toward electric cars by analyzing psychological, social, and structural factors within the Indonesian context.

Method. A quantitative approach was employed using a structured questionnaire distributed to 350 respondents residing in Greater Jakarta. The collected data were analyzed using Structural Equation Modeling (SEM) with Lisrel 8.80 and supported by SPSS Statistics 27 to test both direct and indirect relationships among variables.

Results. The findings indicate that subjective norm, green purchasing attitude, perceived behavioral control, government support, environmental concern, and hedonic motives have significant direct effects on purchase intention. In contrast, the charging point network does not show a significant direct effect. Regarding indirect effects, government support, environmental concern, and charging point network demonstrate significant relationships, while subjective norm, green purchasing attitude, and perceived behavioral control do not show significant indirect influences.

Conclusion. These results highlight the importance of psychological and policy-related factors in encouraging electric car adoption in Indonesia. The study provides empirical insights for automotive manufacturers, policymakers, and related stakeholders to formulate effective marketing strategies and supportive policies aimed at accelerating the transition to electric vehicles.