The Influence of Attitude, Subjective Norms, and Perceived Behavioral Control on the Behavior of Choosing the Islamic Economics Study Program Through Intention as an Intervening Variable: A Study on Students of KH. Abdul Chalim University

Abstract

Background. The mismatch between graduates and industry needs remains a major challenge in the development of human resources in Islamic economics. Based on MEKSI 2019–2024, only 9.1% of Islamic bank employees have an educational background in Islamic economics. This condition reflects the limited alignment between academic curricula and industry demands, as well as the insufficient technical competencies of graduates. Understanding the determinants of students’ behavior in choosing the Islamic Economics Study Program is therefore essential to address this gap.

Purpose. This quantitative study aims to analyze the influence of Attitude, Subjective Norms, and Perceived Behavioral Control on students’ behavior in selecting the Islamic Economics Study Program. It also examines the mediating role of Intention in the relationship between these variables.

Method. The research employed a quantitative method with a positivist approach. Data were collected through structured research instruments and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The sampling technique applied was non-probability sampling using a purposive sampling method, involving 80 respondents selected from a population of 411 students.

Results. The findings reveal that Attitude does not have a direct effect on behavior but has a significant indirect effect through Intention. Subjective Norms significantly influence behavior both directly and indirectly through Intention. Perceived Behavioral Control has a negative direct effect on behavior and no significant indirect effect through Intention. Simultaneously, Attitude, Subjective Norms, and Perceived Behavioral Control significantly influence students’ behavior in choosing the Islamic Economics Study Program.

Conclusion. This study highlights the important role of psychological factors in shaping students’ decision-making behavior. The findings suggest that strengthening students’ intentions through positive attitudes and supportive social environments may enhance interest in the Islamic Economics Study Program. These results provide implications for curriculum development and institutional strategies to better align educational outcomes with industry needs.